The Trynity approach starts with the values of the organisation and uses them to define the purpose that is communicated through to all of the organisation’s stakeholders.
Clear communication of organisational values is what impassions stakeholders to remain faithful to the organisation for a long time, to invest their all into the organisation and become an evangelist and strong advocate of its cause. It also engenders accountability – inspiring the organisation to remain focussed and resolute on its purpose driven journey.
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